Social Media Strategy

UH Dining Chartwells

Marketing Coordinator & Admin Director

At Chartwells, I led on-site marketing and community engagement for the University of Houston’s dining services. My work focused on building student connections through events, content strategy, and real-time communication.

Key Highlights:

  • Boosted student engagement by 40 %+ with targeted social campaigns

  • Managed content across Instagram, Twitter, and Facebook

  • Produced photo/video content for events, promos, and giveaways

  • Planned and promoted campus activations with custom visuals

  • Acted as the student-facing brand voice across all platforms

I Am You Apparel

Founder · Creative Director · Social Media Strategist

I founded I Am You Apparel as a gender-neutral brand rooted in bold visuals and inclusive storytelling. I led the whole creative direction and social media strategy, from design to campaign execution.

Key Highlights:

  • Grew Instagram engagement by 75% in 3 months

  • Produced three major fashion shoots + 2 product launch campaigns

  • Built and executed content strategy that increased reach by 60%

  • Directed a team of photographers, models, and stylists

  • Created all social content (posts, reels, stories) and ran promotions

  • Built a niche, loyal community through storytelling and strategy

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Creative Direction